Your website is the most important component of your company’s marketing plan. It’s the central hub for your messaging and content marketing efforts. All other marketing materials should support and drive traffic to your website. As website design and development technology has progressed over the years, you now have more digital marketing tools than ever before.
Social media, blogs and mobile allow businesses and nonprofits to easily target and convert users by driving them to a well-designed website with a positive user experience or UX.
We work with you to develop a user experience which delivers value to your audience. Value means repeat visits and referrals via social media and other channels. Using our years of experience and research, Wood Street’s web design and development solutions are customized to help you achieve your digital marketing goals.
Our in-house, award-winning web and graphic designers recognize the fact that usability, functionality, and visualization are the three important factors of an application interface or website. We work with you to ensure that your digital marketing goals are realized with the designs we create.
Our process, which we’ve constantly developed and streamlined over the years, focuses on getting to know you, your company, and most importantly, your target audience. We develop design concepts that will meet and exceed your expectations and your marketing goals.
Two resources for expanding quality content throughout your website are Blogs and RSS Feeds.
A Blog is a type of website or addition to a website that allows you to display and manage your content with regular entries written by your company and monitor comments posted by users. Blogs have increased in popularity over the years because they allow users to easily update content and apply that content to opt-in emails or social media campaigns.
They’re a great source for keyword rich terms and can have a positive impact on your website’s search engine optimization or SEO. Blogs via content marketing have become an invaluable part of any digital marketing strategy.
RSS feeds, which stands for Really Simple Syndication, are used to pull in content and articles from other websites to be displayed as a resource for your website audience. This is a good way to add valuable content to your website without having to allocate resources to write it. These feeds can also be developed to send your web articles or content to other websites, which allows for enhanced SEO optimization.
Social Media tools are easily accessed and abundant making them popular but also misunderstood. Proper planning is still required. The use of tools like Twitter, LinkedIn, and Facebook can enhance your marketing efforts, with your website acting as your central marketing hub. The content posted with these tools can also be integrated into Blogs and RSS feeds, automatically streamlining your content development efforts.
One of the most important parts of a website is the content. We provide web content development services such as website map development, content planning, writing, editing, and keyword analysis.
Content marketing is a crucial piece to any digital marketing campaign. Successful digital marketing plans are only as great as the content you produce and the tools used to produce it. Content marketing requires a steady stream of fresh content. You need a content management system (CMS) like WordPress or Typo3 to keep pace with the fast-moving world of marketing today.